STRATEGY CONSULTING
case competitions & pro-bono consulting
FILES
CISCO: ONBOARDING PROGRAM RESTRUCTURING
Cisco Systems | Cloud Security Unit
Segmented and analyzed 100+ new hires feedbacks and conducted a focus group of 10 participants to identify pain points and area of improvement
Improved onboarding flow through region-specific, story-like content writing
Restructured program to include content gamification, a resource centre, as well as other operational aspects (e.g. duration, content type, bookings, etc.)
Increased the Onboarding Program’s average rating for three North American offices by ~7%
SEO-VIETNAM: FINANCING, OPERATIONS, MARKETING, HUMAN RESOURCES
SEO-Vietnam Non-Profit Organization Case Competition 2018 | 2nd place
SEO-Vietnam (Sponsor for Educational Opportunities - Vietnam) is a highly selective fellowship program with 10% acceptance rate for high-achieving Vietnamese students. It is affiliated with SEO-USA, which was founded in 1963 as a mentoring programme to help underserved students gain admission to competitive colleges/universities and summer internships.
Case competition experience:
Created a multifaceted plan with detailed financial, marketing, external relationship management, operational & human resources tactics that spans over 20 weeks to combat a $10,000 financial deficit
Managed the team's schedule to ensure timely deliverables and maintained high motivation
Spearheaded issue analysis via market research, including online surveys and in-depth interviews with 100+ alumni
Presented the recommendation that got implemented 6 months later to SEO-V Board of Directors & a Boston Consulting Group consultant
Program learning:
Improved industrial knowledge after participating in trainings & site visits led by leaders in consulting (BCG, Deloitte Consulting, McKinsey), accounting (Ernest & Young), finance (VIG, SSI), FMCG (Unilever, ABinBev), etc.
Honed soft skills through a series of trainings from accredited institutions such as Stanford University: Identify Personal Values, Mindfulness & Self-Awareness, Problem Solving Framework, Design Thinking, and Effective Communication & Presentation
WALL STREET JOURNAL: OPERATIONS, SALES, MARKETING
JDC West Summer Development Case Competition 2019 | 3rd place
Jeux du Commerce West (JDC West) is Western Canada’s largest business case competition. JDC West Summer Development Program is designed to introduce students to the case method heavily used at business schools such as Harvard, Ivey, and Yale through weekend classes and 70+ readings.
Case Competition experience:
Developed a 3 year implementation plan for Wall Street Journal (in 1999) to increase revenue to $500M by targeting sales to organizations & educational institutions, digitalizing more content in foreign languages, and maintaining high quality business content & website UX and UI
Led story creation (opening & closing), slide deck building, recommendation development
Program learnings:
Solved 14+ cases using frameworks (SWOT, 4Ps, Porter's Five Forces, Marketing Funnel, etc.), financial models, gantt chart.
Time-managed and presented given information overload and short timeline with a team of three.
PAYPAL AUSTRALIA: CUSTOMER ACQUISITION, OPERATIONS, MARKETING
JDC West Junior Development Case competition 2019 | 2nd place
Sauder JDC West Junior Development aims to help first and second year standing students gain valuable case experience and elevate the case competitor quality in Sauder School of Business via targeted bootcamps, constant feedback, and a final Mock Case Competition that solidifies all of the learning objectives.
Case competition experience:
Developed a 3 year implementation plan to make PayPal the market leader in Australia with an estimated ~7% increase in ROI
Led story creation (opening & closing), slide deck building, recommendation development, implementation
Program learnings:
Solved 5+ cases using frameworks, financial models, and implementation tools with a team of four.
Learned consulting fundamentals: Porter's Five Forces, competitive advantage, resource-based views, financial modelling (e.g. DCF analysis, sensitivity analysis, etc.), slide deck building, storytelling, Excel shortcuts, etc.
QUUPE: INFLUENCER MARKETING STRATEGY
Enactus UBC
Enactus UBC (University of British Columbia) is a local chapter of Enactus, a non-profit, student-run organization which aims to make measurable improvements in the community through the use of entrepreneurship while helping UBC students become socially responsible business leaders. Within Enactus, I was involved with its pro-bono consulting function that collaborates with local SMEs to provide business strategies.
Provide strategic recommendation about influencer marketing & partnerships for Quupe - an equipment-renting social enterprise which aims to reduce overconsumption
Quupe was named Top 50 Tech Startup in BC, Top 10 of New Ventures BC & 2018 BC Tech Association Growth Award